There's an old saying in stock trading that the market is driven by two emotions: fear and greed. Although there are many more factors and indicators that are important to analyze investment potential and growth, succumbing to these emotions can have a profound and detrimental effect on your portfolio.
This is not a financial blog and I am not the guy to come to when looking for investment advice [but I know a guy if you're looking for that] but I will connect the two...before I get to how this applies to fitness let me further explain the influence of greed and fear as it pertains to the markets.
Greed
noun
excessive or rapacious desire, especially for wealth or possessions.
In the late 90's we had the internet boom. If a stock had a .com at the end of it investors leaped at the opportunity to invest. Buying activity in internet-related stocks, many just start-ups, reached a fever pitch. Investors got greedy, fueling further greed and leading to securities being grossly overpriced, which created a bubble- which of course burst in mid-2000. This get-rich-quick mentality makes it hard to maintain gains and keep to a strict investment plan over the long term.
Fear
noun
something that causes feelings of dread or apprehension.
Just as greed dominated the market during the dotcom boom, the same can be said of the prevalence of fear following its bust. In a bid to stem their losses, investors quickly moved out of the equity (stock) markets in search of less risky buys. When stocks suffer large losses for a sustained period, the overall market can become more fearful of sustaining further losses.
All of this talk of fear and greed relates to the volatility inherent in the stock market. When investors lose their comfort level due to losses or market instability, they become vulnerable to these emotions, often resulting in very costly mistakes.
But it also relates to the volatility in someones ability to begins or maintain a fitness program.
Fear and greed whether we are aware of it or not are the emotions that prevent us from reaching our fitness related goals or drive us to accomplish our fitness goals.